Silaban, Bernard, and Felicya Angellista. “ANALISIS ELEMEN-ELEMEN BRAND EQUITY PADA SINETRON DUNIA TERBALIK”. ESENSI: Jurnal Manajemen Bisnis 24, no. 1 (April 23, 2021): 64-92. Accessed May 19, 2024. https://ibn.e-journal.id/index.php/ESENSI/article/view/229.