ESENSI: Jurnal Manajemen Bisnis

PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. NUSANTARA SURYA SAKTI CABANG KELAPA DUA KABUPATEN TANGERANG

2024-08-05T03:26:29+00:00

Abstrak
Di dalam sebuah perusahaan maupun organisasi,sumber daya manusia merupakan faktor penting dalam
suatu organisasi atau perusahaan,Agar aktivitas manajemen berjalan dengan baik,perusahaan harus
memiliki karyawan yang berpengetahuan dan berketerampilan tinggi serta usaha untuk mengelola
perusahaan seoptimal.
Penelitian ini merupakan penelitian kuantitatif yang menggunakan bahan-bahan dan data-data primer serta
sekunder. Sumber primer diperoleh dari penyebaran kuesioner yang dilakukan pada karyawan yang berada
di PT. Nusantara Surya Sakti Cabang Kelapa Dua Kabupaten Tangerang, yang berjumlah 40 orang.
Sedangkan untuk sumber sekunder belum banyak ditemukan, hanya sebatas penelitian terdahulu yang
digunakan sebagai rujukan untuk menyusun skripsi ini.
Alat analisis yang digunakan menggunakan Spss Statistik 25,pada penelitian ini digunakan 40 responden
sebagai sampel penelitian,dan teknik sampel penelitian ini menggunakan Teknik Sampling Jenuh . Hasil
penelitian dari uji validitas dan uji realibilitas variabel disiplin kerja,lingkungan kerja,hasil uji validitas nya
dikatakan valid karena nilai r hitung > r tabel dan hasil uji realibilitas nya dikatakan realibel dengan nilai
Cronbach Alpha nya r hitung,0,890 > r tabel 0,312. Hasil uji determinasi nilai R square 0,676 atau
67,6%,sehingga variabel disiplin kerja dan lingkungan kerja berpengaruh sebanyak 67,6% terhadap kinerja
karyawan yang sisanya dipengaruhi oleh variabel lain yang tidak diteliti. Uji f menunjukan nilai f
hitung,38,546>f tabel 3,525 oleh karna itu, dapat disimpulkan disiplin kerja dan lingkungan kerja terhadap
kinerja karyawan memiliki pengaruh secara simultan
Kata kunci: Disiplin Kerja, Lingkungan Kerja, Kinerja Karyawan

Abstract
In a company or organization, human resources are an important factor in an organization or company. In
order for management activities to run well, companies must have knowledgeable and highly skilled
employees and efforts to manage the company optimally.
This research is a quantitative study using primary and secondary materials and data. The primary source was
obtained from distributing questionnaires to employees at PT. Nusantara Surya Sakti, Kelapa Dua Branch,
Tangerang Regency, with a total of 40 people. Meanwhile, there are not many secondary sources found, only
previous research is used as a reference for compiling this thesis.
The analytical tool used was SPSS Statistics 25, in this study 40 respondents were used as the research
sample, and the sample technique in this study used the Saturated Sampling Technique. The results of the
research on the validity test and reliability test of the variables of work discipline, work environment, the results
of the validity test are said to be valid because the value of r count
> r table and the results of the reliability test are said to be reliable with the Cronbach Alpha value of r count,
0.890 > r table 0.312. The results of the determination test for the R square value are 0.676 or 67.6%, so
that the variables of work discipline and work environment have an effect of 67.6% on employee
performance, the rest are influenced by other variables not examined. The f test shows the calculated f
value, 38.546> f table 3.525 therefore, it can be concluded that work discipline and the work environment
have a simultaneous influence on employee performance
Keywords: Work Discipline, Work Environment, Employee Performance

ANALISIS PERILAKU MAHASISWA SEBAGAI KONSUMEN MUSLIM TERHADAP DAYA BELI PRODUK ONLINE DI E-COMMERCE SHOPEE

2024-08-05T03:26:30+00:00

Perilaku mahasiswi sebagai konsumen dalam konteks daya beli produk online di platform
e-commerce. Metode penelitian melibatkan observasi, wawancara dan dokumentasi
melalui pendekatan kualitatif untuk memahami preferensi, kebiasaan belanja, dan faktorfaktor yang memengaruhi keputusan pembelian mahasiswi. Temuan penelitian menyoroti
bahwa mahasiswi cenderung menjadi konsumen aktif di platform e-commerce, dengan
kecenderungan mencari produk yang berkualitas dan harga terjangkau. Analisis juga
menunjukkan bahwa kenyamanan dan keamanan dalam bertransaksi online sangat
memengaruhi keputusan pembelian mahasiswi. Faktor-faktor seperti ulasan produk,
promosi, dan layanan pelanggan juga berpengaruh signifikan terhadap keputusan
pembelian. Selain itu, aspek sosial dan tren juga memainkan peran penting dalam
membentuk preferensi konsumen mahasiswi terhadap produk tertentu. Implikasi temuan
ini dapat memberikan panduan bagi pelaku e-commerce untuk lebih memahami
kebutuhan dan preferensi konsumen mahasiswi muslim, sehingga dapat mengoptimalkan
strategi pemasaran dan meningkatkan kepercayaan konsumen dalam berbelanja online.
Kata kunci : Daya Beli, E-commerce, Konsumen, Perilaku

Increasing Customer Satisfaction Through Product Quality And Unique Packaging

2024-08-05T03:26:31+00:00

This research aims to help researchers understand whether there is an impact of product quality and packaging on purchasing decisions and customer satisfaction levels. The population in this research is Fore consumers. The sample method used was purposive sampling with a total of 252 respondents. The sample in this research is consumers who have purchased or consumed Fore products at least twice. The data analysis method uses a structural equation model with the help of smartPLS software. The results of this research show that there is a positive and significant influence of packaging on purchasing decisions, product quality on purchasing decisions, packaging on customer satisfaction, and product quality on customer satisfaction. Overall, these findings underscore the importance of effective packaging strategies and improving product quality in achieving sustainable customer satisfaction in the coffee shop industry. Each packaging variable and product quality have an important role in shaping consumer perceptions, driving purchasing decisions, and influencing the level of customer satisfaction.

BUILDING THE HOTEL BRAND ADVOCACY TO ATTRACT MORE VISITORS

2024-08-05T03:26:31+00:00

This research aims to determine the influence of influencer marketing, social media marketing, product quality, service quality on brand advocacy. In collecting and researching data, researchers used a quantitative-based research approach. Sampling was carried out using a purposive sampling method and data was collected from 255 respondents. Using structural equation models as a data analysis method with the help of smartPLS software. The results of the analysis show that there is a significant influence of social media marketing, product quality, and service quality on brand advocacy. Meanwhile, the results of the analysis from influencer marketing on brand advocacy are that the negative effect is not significant. The practical implication of the results of this research is that Adotel Hotel Jakarta should be able to determine influencers who match the content or passion uploaded on their social media according to the product being promoted.

THE INFLUENCE OF ATMOSPHERE, ONLINE REVIEWS AND CUSTOMER VALUE ON REPURCHASE INTENTION

2024-08-05T03:26:31+00:00

This study aims to determine the effect of atmosphere, online review and customer value
on repurchase intention at Kina Cafe & Bar. The sampling technique used is accidental
sampling with a total of 250 respondents. Data analysis method using SEM (Structural
Equation Model) with SmartPLS software. The research results show that the atmosphere
at Kina Cafe & Bar does not have a significant influence on repurchase intentions, indicating
that the atmospheric elements at Kina Cafe & Bar are not the main factors influencing
customers' decisions to shop there again. In contrast, online reviews have a significant
influence on repurchase intentions indicating that customers' online reviews can be an
important component in determining customers' repurchase intentions. Apart from that,
consumer values are also proven to have a big influence on the desire to repurchase. This
shows that consumers who feel they get good value from goods or services at Kina Cafe &
Bar are more likely to buy again. In this way, Kina Cafe & Bar management can concentrate
on continuing to sell goods and services.

The impact of the café atmosphere on consumer satisfaction, purchase decisions, and retention

2024-08-05T03:26:32+00:00

The purpose of this study is to ascertain how the atmosphere affects consumer satisfaction, repurchase intention, and purchasing decisions. The study's participants were guests of Kopi Nako. Purposive sampling was the method employed, and a total of 251 individuals visited. Using smartPLS software, the data analysis method applies structural equation models. The study's findings demonstrate the considerable impact of atmosphere on decisions about what to buy, how satisfied customers are, and whether or not they make repeat purchases. This study makes a significant contribution to management's understanding of the value of fostering a positive environment in the store to boost customer satisfaction and promote repeat business.

What motivates customers to purchase HONDA automobiles?

2024-08-05T03:26:32+00:00

The purpose of this study is to use a brand image to ascertain how brand equity and awareness affect purchase decisions. Customers of Honda vehicles make up the population in this study. Purposive sampling, utilizing a sample size of 254 respondents overall, was the approach employed. Utilizing PLS version 3.0 software and structural equation modeling (SEM) to test the validity and reliability of a questionnaire given to respondents, the data-gathering approach makes use of this technique. Brand awareness has a favorable and considerable impact on brand image, but it does not affect purchasing decisions, according to the research results. Purchase decisions are positively and significantly impacted by brand equity, while brand image is positively and significantly impacted by brand equity. Purchasing decisions are positively and significantly impacted by brand image. The findings indicate that to raise brand recognition, Honda needs to be able to help prospective customers recognize, comprehend, and/or remember the Honda brand when utilizing its products.

EVALUASI EFISIENSI BIAYA PRODUKSI PADA UD. ESTU SAE: PENDEKATAN METODE FULL COSTING DAN VARIABLE COSTING

2024-08-05T03:26:32+00:00

Penelitian ini bertujuan untuk menganalisis dan mengevaluasi biaya produksi yang digunakan pada UD. Estu Sae di Kecamatan Sambi, Kabupaten Boyolali, Jawa Tengah. Data yang digunakan dalam penelitian ini berupa data biaya produksi bulan Januari 2024. Penelitian ini menggunakan metode analisis deskriptif kualitatif dengan pengumpulan data yang diperoleh melalui proses wawancara, pengamatan, serta tinjauan pustaka untuk memastikan keakuratan data yang diperoleh. Melalui analisis tersebut, penelitian ini mencakup perhitungan biaya produksi dan harga pokok produksi dengan menggunakan metode full costing dan metode variable costing. Tujuannya adalah untuk menentukan metode yang lebih efektif bagi UD. Estu Sae dalam mengelola biaya produksinya. Dengan demikian, melalui penelitian ini diharapkan mampu memberikan hasil yang dapat memberikan kontribusi dalam meningkatkan efisiensi dan efektivitas manajemen biaya produksi pada perusahaan.

Pengaruh Lingkungan Budaya Terhadap Bisnis Internasional McDonald’s

2024-08-05T03:26:33+00:00

Pentingnya memahami budaya yang ada di setiap Negara khususnya bagi perusahaan internasional, agar produk yang dipasarkan sesuai dengan permintaan konsumen di Negara tersebut. Jika perusahaan tidak memahami budaya disetiap Negara maka dapat dipastikan produk akan gagal dipasaran. Maka dari itu, tujuan penelitian ini yaitu untuk mengetahui pengaruh budaya terhadap bisnis internasional dan bagaimana perusahaan McDonald’s menghadapi tantangan budaya disetiap Negara. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dimana segala permasalahan akan dijelaskan secara mendalam dan jelas, disajikan dalam bentuk studi literatur dimana pengumpulan yang dilakukan dengan kajian Pustaka, membaca artikel, menyimpulkan serta menjabarkannya dalam suatu paper. Dalam penelitian ini di hasilkan bahwa pemahaman mengenai budaya disuatu negara dalam memasarkan produk berskala global sangat penting dikarenakan perusahaan harus mengetahui hal atau barang yang diperlukan konsumen disuatu negara yang akan berdampak bagi keberhasilan bisnis dinegara tersebut.

Kata Kunci: Pengaruh; Lingkungan Budaya; Bisnis Internasional