PENGARUH KUALITAS PRODUK, KEPUASAN HARGA DAN PEMASARAN HIJAU TERHADAP KEPUASAN PELANGGAN MOBIL LCGC TOYOTA AGYA
Keywords:
Product Quality, Price Satisfaction, Green Marketing, Customer’s Satisfactioan
Abstract
Toyota Agya is one of the car categorized with Low Cost Green Car (LCGC), this type of the car has increasing demand in Indonesia especially in Jakarta. These types of car bring the mission and positioning to be environmental friendly. The objective of the research are to see whether The Product Quality, Price Satisfaction and Green Marketing Impact Customer’s Satisfaction of The LCGC Toyota Agya partially and simultaneously. The research concluded that Product Quality, Price Satisfaction and Green Marketing simultaneously Impact Customer’s Satisfaction of The LCGC Toyota Agya. Partially, Product Quality and Green Marketing had significant impacts, but Price Satisfaction is not significant.
References
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Darmadi Durianto, dkk., Analisis Pengaruh Kualitas Produk, Harga Dan Gaya Hidup Terhadap Keputusan Pembelian Iphoneesensi. PT Gramedia Pustaka Utama, Jakarta 2004.
Emanuela Anastasia, Pengaruh Bauran Pemasaran Produk, Gaya Hidup dan Hijau Terhadap Keputusan Pembelian Produk The Body Shop. Jakarta, IBN 2018.
Ghada & Nail, International Refereed Research Journal, Vol.-V, Issue-2, April 2014.
Michael R Baye & Jeffrey T Prince, Ekonomi Manajerial dan Strategi Bisnis, Edisi 8, Buku 1, Salemba Empat, 2016.
Mohsen Nazari & Vahid Tabatabaie, Asian Journal of Research in Marketing, Vol. 3 No.1 ISSN 2277-6621, 2014.
Philip Kotler & Gary Amstrong, Principles of Marketing, Pearson Education, Global Edition, 2016.
Philip Kotler & Kevin Keller, Marketing Management, Pearson Education Global Edition, 2016.
Risna Dwi Agustin, Srikandi Srikandi Kumanji, Edy Yuliantio, Jurnal Administrasi Bisnis (JAB) Vol.22 Fakultas Ilmu Administrasi Universitas Brawijaya, Malang, 2015.
Robert Dahlstrom, “Green Marketing Management” South Western Cengage Learning, University of Kentucky, 2010.
Sugiono, Metode Penelitian Bisnis, Cetakan 18 Alfabeta, Bandung 2014.
William J. Stevenson, Operations Management 8th ed. Mc Graw-Hill, 2005.
Published
2018-12-21
How to Cite
Silaban, B. (2018). PENGARUH KUALITAS PRODUK, KEPUASAN HARGA DAN PEMASARAN HIJAU TERHADAP KEPUASAN PELANGGAN MOBIL LCGC TOYOTA AGYA. ESENSI: Jurnal Manajemen Bisnis, 21(3), 165-186. https://doi.org/10.55886/esensi.v21i3.137
Section
Articles
